10 Easiest Ways To Optimize Product Feeds On Facebook Shop & Google Shopping

What are data feeds/product feeds?

Simply, a data feed, otherwise known as a product feed is a file that contains all your product information and shows all attributes for each product. This file can be excel, .txt, or .xml files. 

It is sent to shopping channels like Facebook Shop & Google Shopping to communicate all the information your product listings will contain.

You are gonna need a data feed in order to promote and sell your products on multiple shopping channels.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

To social commerce businesses especially Shopify merchants, using product feeds to sell across multiple channels is not only crucial but also a must.

Even selling on multiple sales channels, especially giant ones such as Facebook and Google offers merchants a lot of benefits, but it’s gonna take you quite a while to upload all your products and update them frequently. 

Therefore, they usually take advantage of the huge resources of Shopify apps to ease manual uploading by automating it with feed synchronization.

Free tool to sync products to Facebook Shop & Google Shopping 

It’s ‘Socialshop’. A brilliant Shopify app developed by the Socialhead team to help worldwide merchants to sell across channels easier. 

Socialshop provides merchants with feed synchronization. With Socialshop, you can create product feeds and sync them from Shopify to Facebook Shop and Google Shopping automatically within minutes. 

Therefore, no manual works are required if you want to bring products from Shopify to other sales channels. 

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Socialshop – Must-have solution for selling on Facebook Shop & Google Shopping

Moreover, it’s up to you to update feeds frequently by default or settings. Socialshop enables you to optimize product feeds for better discoverability and conversion by using metafields

Socialshop also helps merchants create unlimited feeds and manage them all in one place. 

In case you haven’t created a Facebook Shop yet, Socialshop allows you to create one easy and fast right in-app for a seamless onboarding experience within minutes.

In addition, Socialshop has multiple other functions to assist merchants in feed management and optimization along with some latest updates from version 1.7.

However, product feed synchronization is only the first step to sell across multiple channels. If you want your products to reach more potential customers on Facebook Shop and Google Shopping as well as boost conversion, you need to ‘optimize your product feeds’. 

10 Ways to Optimize Your Product Feeds for Better Sales on Google and Facebook Shop

Product Title

The first impression is always important to capture attention especially in selling online. Product title is how you make the first impression on your potential customers.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

To do that, merchants need to make sure their product titles contain such must-have information: Brand, Product Type, Color, Size, Gender, etc. Put these factors in order from left to right, and you must be aware that only about 15 to 25 characters are visible on Google Shopping and Facebook Shop. Therefore, you should make it concise and impactful in every single word. 

Remember to include relevant keywords in your titles to increase product relevancy on search engines. Before that, you should do some kinds of research on top searching terms and customer behavior data.

Here are some typical structures for good product titles that you can follow:

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

There are also 4 things you should AVOID including in your product titles:

  • Promotional texts (E.g: Free Shipping)
  • Excessive capitalization
  • Unnecessary letters and characters (E.g: &, extra white space)
  • Adding too many top keywords

Don’t turn your product titles into mixed keyword soup. Be a little picky and thoughtful when you create product titles if you want to create impacts and reach more customers.

If you are not so sure on how to optimize your product titles, you can use some help from tools for keyword recommendations or for setting up titles by rules. 

Product Description

If a good product title captures prospects’ attention and makes them want to know your product more, then the description will play a vital role in converting them into buyers.

Accordingly, a product description must be optimized as well. Similar to titles, a good and highly converted description must include these important factors:

  • The most relevant attributes (Such as size, intended age range, special features, technical specs, etc.)
  • Visual details (pattern, material, design)
  • Relevant keywords.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Just like product titles, there are a few things you should never include in your descriptions:

  • Promotional texts (E.g: Free shipping)
  • Excessive capitalization
  • Cross-sell other products
  • Turn your descriptions into “keyword soup”.

Product Image

A picture can be worth thousands of words. By this, we mean your product images have an even greater impact on customers than titles and descriptions. 

According to research, it’s 50% that a customer can skip reading your product information, but nearly 98% will have a look at your product images. Therefore, product image optimization is the next important step to do.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

A product should include at least 3 images to show different angles. The main image should show a clear view of the product on a white background. To come up with the best product image, you can do some testing and measure results.

There are common mistakes that merchants often make when attaching images to products. 

  • Wrong colors/ variants

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

  • Text overlay/ watermarks

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Product Availability

The next step to optimize your product feeds is to set availability on sales channels. In detail, you set products to ‘In stock’ for Google Shopping, or ‘Available for order’ for Facebook Shop. 

The one and only role of product availability are to tell customers that your products are ready to be ordered or not. Setting product availability will help you avoid losing money on advertising products that you cannot deliver. 

A little tip for you is to set rules to eliminate out of stock products by using the Product Filter function of Socialshop

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

According to this condition, only products that have more than 1 piece will be included in the feed.

Only products that satisfy the conditions you set can be included in the feed. With this tool, you can set conditions to ensure your product availability easily.

Product Categories

Some merchants tend to consider product categories as less priority. However, it plays a vital role in optimizing product feeds including

  • Crucial for product ads
  • Select the categories that match your sales channels.
  • Use Google Product Categories as a base to expand multi-channel strategies.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

You can use some help from Socialshop to map Facebook/ Google product categories to their collections right within the app. Merchants can also improve product categories by providing manual rules for a higher degree of personalization. 

Optional Fields

You can add as many attributes as you can to reach higher quality. Such optional fields should be included to strengthen your product feeds. 

  • Shipping cost
  • Shipping weight
  • Product type
  • Sale price
  • Sale price effective date
  • Item group id

Custom Label

In order to optimize product feeds by the custom label, you should follow these two steps:

  • Step 1: Decide your own definitions and possible values for the custom label attributes. For example, you can have a look at the image below:

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

  • Step 2: Assign appropriate values to each product in your product data.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Custom labels can be used to segment your shopping campaign for optimization, track performance on a product-group level, and run experiments.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

With Socialshop, merchants are provided with rules to assign custom label values to all products right in the app.

Take advantage of Merchants’ promotions

You can leverage promotions to optimize product feeds for better conversion on sales channels. By adding offers to Google Shopping Ads, merchants encourage customers to click on. When they click the promotion annotation, a pop-up appears and leads them to the next steps of the purchase. 

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

There 3 types of promotions that merchants can apply for feed optimization and conversion boost:

  • Acquisition – Boost click-through-rate by highlighting products
  • Conversion – Give shoppers a reason to buy now
  • Cost – No extra charge for including promotions with Product Listing Ads

Here are 5 typical promotions that actually work for selling on Google Shopping:

  • Free Shipping
  • Lowering the Free Shipping threshold
  • Buy One, Get One or Buy One, Get One 50% Off
  • Tiered percentage discounts (e.g. 5% Off Orders of $50, 10% Off Orders of $100 or more)
  • Brand-specific rebates (e.g One for each brand, sponsored by the manufacturer)

To apply for merchant promotions, you need to have an active product feed in Google Merchant Center and fill out the Merchant Promotions Interest Form.  

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Take advantage of Google Local Inventory Ads

Like Facebook Ads, Google Shopping ads, or Local Inventory Ads (LIA) are an effective way for retailers to drive more traffic and sales. 

By leveraging LIA, merchants can gain certain advantages.

  • Promote your in-store inventory
  • Bring your local store online
  • Measure performance
  • Double exposure opportunity

To apply for Google Local Inventory Ads, you need to follow 5 simple steps.

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Update your feeds regularly

The “set it and forget it” approach is a common mistake that many merchants make because of several reasons:

  • Product data change constantly (e.g. price, stock, seasonal products, etc.)
  • Avoid receiving feed errors or disapprovals
  • More effective re-pricing

Therefore, merchants should update your product feeds regularly. If you find it difficult to keep your feeds always up-to-date, you can use Socialshop to schedule sync

Optimize Product Feeds in 10 Ways to Skyrocket Your Sales Across Facebook & Google

Socialshop enables you to select how often you want your feeds to be updated with multiple options including every 3 hours, 4 hours, 6 hours, 8 hours, or 12 hours. 

Conclusion

We strongly recommend these 10 useful ways to optimize your product feeds to skyrocket your sales across sales channels.

To help you optimize your product feeds better as well as sell across multiple sales channels, you can get Socialshop for free to assist you.

Socialshop provides solutions for one-click to sync +1000 products from Shopify to Facebook Shop and Google Shopping. Moreover, you can also optimize product feeds with metafields for better discoverability and conversions. In addition, Socialshop is continuously updated with the latest functions for further feed optimization and customer targeting.

 Get Socialshop for FREE on Shopify App Store or our Socialhead platform