How many times have you seen a published social post but not many people engage in it? Or have you ever wondered why customers didn’t notice much on your online store even when you’ve posted a lot of valuable goods?
Well, social media with over 3.9 billions users is definitely an ideal place to connect with more customers, but it seems like you don’t know how to reach them, or how to attract their interaction to your social shop, frankly speaking, you need to invest more in social engagement.
To understand more about social engagement, the behavior of it shows clearly through how people interact with your brand content on social media platforms. By boosting social engagement to your online store, you can create a strong relationship with your customers that later drive more revenues and conversions.
When you engage with your customers effectively, then your customers will be willing to like, share, comment, retweet, repost,.. or take any forms of actions on your social contents, that’s when they start to ‘engage’ to your shop. So if you have confidence in your services or products, then we got some social interaction drawing tips that can surely help in optimizing your social media engagements and drive sales to your store in a snap.
No one wants to read a wall of text, even you. Even though you have tried to fill in lots of valuable information and share plenty of experience, there will always be more chances for your content to have better engagement if you stick another trendy, well-designed visual content to it.
Keep your contents on-trend
Catching up with the latest trends is not a bad idea, but don’t make it too common so your audiences will feel bored to death. Basically, you can always play with effects, frames, fonts, or colors,... to create an original visual content type to attract positive engagements to your brand.
Shareable valuable content could raise engagement immediately!
Stuck with ideas? Sticking life hacks or some motivational quotes on your images, because this type of visual content will never go out of style and besides, audiences in love with eye-catching images with valuable text on it, that they can both learn and then simply share back to their new-feed at the same time.
CTA buttons in your photo posts to get more social interactions
Increase 13% the chance of having customers click on your link with a call-to-action button on the image, said Twitter statistics. Every customer matters, so try to convince them in many ways possible to engage with the link that leads to your blog, your website, or products, just like these brands.
Stay creative with visual contents
When visual content is growing strong on Twitter, the same effect happens on Facebook and Instagram too. A study has shown engaging posts with images can drive up 39% chances of having your content shared or reposted by the audience on these social platforms.
On the other hand, Tik Tok, Instagram or Pinterest is still one of the most preferred social media platforms of all time, with the number of monthly users growing more than any other channel. Why is it? Well, obviously thanks to its new-feed always being filled with lively, colorful visuals content that keeps their audience engaged throughout their browsing journey.
Visual content is powerful, so don’t just stop at images!
At this point, we can learn from the best an extremely creative type of content: Video. In fact, people on the internet always want to engage mostly in videos, the rise of Tik Tok and Instagram platform has proved it!
So they surveyed 1000 Facebook users and found out that 1 out of 4 customers will lose interest in a product, or a company if there’s no promoting video for the service. Following that, make sure you don’t harm yourself on photos and only photos, but be creative and think of other visual content types too if you want to stay on top of other competitions.
Last words, if you are promoting on Facebook, you should know that 85% of Facebook users are more likely to watch videos without sounds on, so don’t forget to add subtitles to your videos.
Private social groups
You might think: What benefit a social group can help to increase your brand engagement? Well, let’s find out.
Discover customer pain points
As we’ve talked about in the previous part, public visual content will help reach more passing-by visitors, but it will work best only in your new feed. Moreover, a private group is a great place to get closer to customer intentions, stay in touch with prospects, and discover their wants and needs.
Even though starting a private social group might take a little more effort, plus you also have to invest in human resources to manage the group, however, the data that you collected from a private group is worth the price.
For example, by setting specific questions for requesters, you can easily group each type of customer's intentions, to recommend the right product for the right person which helps a lot in optimizing your ads later.
Increase your brand awareness
Otherwise, you can choose to build different communities depending on your audience’s needs. This strategy can be seen most clearly in cosmetic brands when they will not stop at simply creating a support group for their buyers, but usually, build a whole beauty community to reach more potential customers instead.
Facebook groups such as ‘Makeup Lovers’ or ‘Skincare aholics’ were all born under the lead of some cosmetics brands to make it easier for them to sneak in conversations and promote the right products when needed.
With this type of engagement, make sure to have a strong moderator team to keep track of your customers’ senses, and maintain your community always staying active and fun.
Encourage social interactions
Wonder why famous influencers or Youtubers always tell their subscribers to keep interacting with their content such as like, share, or comment? Because this action will help improve your click-through rate (CTR) higher than ever.
Convince them to react
We already know that CTA buttons in photo posts will increase the chance of having people engage with your social contents, so with the same idea in a different method, think about telling your audience to interact by adding “Please like/ share/ comment if this helps” or “Retweet if you agreed” kind of phrases at the end of your posts. By doing this, you can see very clearly how your engagement improves well in a short time.
People usually tend to interact more with your posts if you tell them to, however, don’t over-use this type too much or later it would cause some annoyances to your customers.
Seeking for their opinions
Another effective way to encourage more social interactions: Questions. Don’t hesitate to ask customers about their thoughts on your brand, their feedback on your products, or how they feel about the services, etc… No matter if you post on Facebook, Instagram or Twitter, with this kind of content, not only you can attract a large number of customer comments to your post, but also you can easily discover their pain points in order to upsell more in the future.
Make a list of questions and spread them around your front pages and private groups to attract as many people as possible. This is the simplest way to get a high rate of customer engagement without spending too much time and effort.
Talk to your customers
Keep responding to audience’s comments on-the-go so they’ll feel like always being heard and cared for while browsing with you. This will quickly grow more consumer trust to your brand.
Thanks to the rise of technology in 2020, you don’t have to waste much time on checking around social channels for conversation, cause there are plenty of tools to simplify your communication process with customers, at this point Socialreply is a must-have to try.
If questioning is the easiest way to attract social engagement, then blogging is the winning key to turn every engagement into customers. A valuable blog posts section on your website will increase your brand awareness and even more, it helps you stay one step ahead of other competition in impressing potential customers.
Skillfully-written blog posts will drive a lot more traffic back to your website and later in the long-term, it will increase your conversion rate too. Although, it's still definitely not easy to start blogging even when you are an expert in your industry, don’t worry, we’ve got your back in this.
Find the best-performing type of blog post
If you are a newbie in this whole blogging thing, then you might be a little confused and cannot decide what kind of style you want to use for your blogs. Here is a solution, just write everything that you can imagine, and try every type of blog content that you can think about.
Over 2 million blogs are published each year around the globe, which means blogging is considered one of the most important factors for an effective marketing strategy. At this point, holding a website with many writing styles will help you attract different ranges of customers, and otherwise, it helps improve your blogging skills really fast.
In addition, you can easily discover what is your customers' most favorite style of blogging by checking post views, visiting times, conversions...
SEO to your blog to drive millions of organic traffic
Search engine optimization (SEO) is an important key to get your website a higher rank in worldwide top search engines. The more you put care on optimization to your website, the more chance for your blog to show up in the most relevant search results, and reach more customers’ attention than ever before.
Make a research to find keywords related to your blog, and pick carefully words that are easy to look for on the internet. On the other hand, don’t crave the most popular words with the highest volume to avoid competing with other big companies, or your content will go missing in the middle of other sites on the internet. The fact is, if your blog can not make it to the first page of search results, then there is no way to stand out among other competitors.
Keywords are important to increase your site awareness. However, an ideal article will not contain too many keywords repeating in every paragraph, so ensure you don’t stuff too much on the blog or it could cause a bad impression later on search engines. Retain a reasonable amount of keywords to create a professional look for your site, plus, save spaces for more valuable information to make your content precious.
If you have found your best-performing type of content, then keep your style of blogging like that to draw more customers’ attention. Make a little research about some evergreen topics on the internet to write about, for example, Coronavirus, in order to match more audiences’ intentions on search engines.
Worry about your blog could be floating around on the internet with no one finding out? Well, no matter what hot topic that you’re writing about, a well-researched with pricey information content will always help you stay above and beyond other competitions. So make sure your content is worth your time reading.
Another way to find out what kind of subject that your customers want to read about, it’s analyzing your customer replies that you have collected in your private groups before, this is one of the cheapest and effective marketing strategies after all, isn’t it?
Staying active on social media is great, but in a long-term marketing strategy, if you don’t provide your customers any interesting content, they won’t be able to remember your brand much compared to the others.
In this regard, a give-away, mini-game, contest, puzzle,… or any type of promotion campaign will definitely give you a hand in getting more audience engagements for the shop, increasing brand awareness, and converting more customers in an instant.
Increase brand visibility
Creating promotions is a way for you to express how much you value your customers from time to time, and through it, you want to send a thank you message to them.
However, not only you can show your love with give-aways, but also consider it as a chance to reach more audiences online in a short time.
By using call-to-action words or phrases, you can tell them to follow, retweet or tag more friends on the give-aways post, it helps you collect more followers and potential prospects for your online store. Plus, your post might have a chance to show up multiple times in new feeds of many people.
Promote your best-selling products
You might have a very beautiful store with high-quality products, however, not many people can have enough patience to stay on the page and browse all the products that you have.
As we already know, visual content is the key to reach more potential customers. So, set your finest product as a winning reward, and don’t forget to show its photo in your giveaway post. This allows you to promote your goods to more and more prospects in the community.
Social media is where businesses can interact with customers in many ways, so obviously it provided an ideal marketplace for any online brands that want to expand their community and drive more sales in a short period of time.
However, being stand out among millions of other competitions to attract more customer engagements is something that seems hard to achieve, especially in this era of social media and technology where customers always can find many options, many choices to suit their wants and needs anytime anywhere on the internet.
We know that not every online shop owner or dropshipper really experiences how to start a conversation with their customers, or even how to reach them in a most natural way without being too pushy, that’s why we hope with these guiding tips for a better social engaging post from Socialhead, you might somehow find a way to engage more with audiences and build a long-trusting relationship with them effectively.