How to Create Facebook Page Shop Fast & Easy from A to Z: A Complete Guideline for Shopify Beginners

Author: Taylor Tran

Facebook is becoming one of the most popular social media platforms in the world. Besides, for having a tremendous amount of users daily, every Shopify store owner would have thought of how to create Facebook Page Shop. Even Shopify beginners would have thought about it, too.

‘Facebook Page Shop’ is a must for social commerce in 2020

With the current 3.1 billion active users worldwide while 63% of them are buying products on Facebook every day, Facebook Page Shop is transitioning from a should-have sales channel to a must in 2020.

Owning a Facebook Page Shop, businesses of all sizes can have maximum reach and sell more products on Facebook with zero upfront investment. 

In addition, Facebook Page Shop allows merchants to customize their storefronts by adding notable product collections. This helps you to personalize your business as well as drive more conversion and build better brand awareness on Facebook.

When you sell on Facebook Page Shop, you have two available options to lead customers through buying decisions.

Businesses can set up Facebook Page Shop to enable customers to check out right on the platform with the Checkout feature in Facebook Commerce Manager. Or you can direct them to your own websites to complete the purchases. 

With such potentials and benefits, selling on Facebook Page Shop is a must in 2020, and more businesses of all sizes and shapes are bringing their products to Facebook.

Regular ways to create a Facebook Page Shop

Create Facebook Page Shop with Facebook Commerce Manager

This is the classic way to create a Facebook Page Shop, which is provided by Facebook themselves.

Facebook Commerce Manager

Facebook Commerce Manager

Before you start, merchants need to own a Facebook Commerce Manager account first. Also, you need to meet these certain requirements from Facebook:

  • As a Business Manager admin
  • Have a Facebook Page and catalog in the same Business Manager
  • Get the right to manage page and portfolio of Business Manager

Then you can begin to create a Facebook Page Shop of your own in Facebook Commerce Manager.

Choose How to sell on Facebook

Choose How to sell on Facebook

Complete several steps total and you will have a Facebook Page Shop of your own. Check out detailed instructions to create Facebook Page Shop in Facebook Commerce Manager.

Once you finish all the steps to create a Facebook Page Shop, you are allowed to set up your storefront.

  • Create collections: Contain at least 2 products.
  • Store customization: Tailor the look and feel of your store.
  • Publish your shop: Go to Store Tab > click Edit > Submit & Post. Within 24 hours since you submitted your product collections, people can see and buy your products as long as the collections are approved. Once you posted your store, you still can customize it if you want, and customers can find your products or brands through Facebook.

For detailed instructions on how to set up your Facebook Page Shop, you can check out by watching this video: https://www.youtube.com/watch?v=kqa9iXCI2m8

In general, merchants have to go through a lot of steps in order to create and set up a Facebook Page Shop successfully. It seems to be inconvenient and time-consuming sometimes especially for newbies. 

A question remains “Is there any other way to create & set up Facebook Page Shop much easier than this?

With Socialshop – An app of Socialhead, the answer is definitely YES!

Socialhead - The FIRST Facebook Marketing Partner to launch FBE worldwide

Socialhead – The FIRST Facebook Marketing Partner to launch FBE worldwide

Since Socialhead official partners up with Facebook for a social commerce revolution in 2020, we simplify Facebook Page Shop onboarding to the fullest for worldwide merchants so that you don’t have to go through a lot of steps just to create and set up a Facebook Page Shop anymore.

What does ‘Socialshop’ offer merchants?

What took you hours or days to start selling on Facebook Shop, now takes you only minutes.

Integrate your Shopify store to Facebook shop via Socialshop

Integrate your Shopify store to Facebook shop via Socialshop

With Socialhead x Facebook integration, you can create a Facebook Page Shop right in Socialshop with our Facebook Business Extension (FBE). This means NO Facebook Business accounts, pages, catalogs, etc are needed except for a Facebook regular account. 

Socialshop also allows you to sync product feeds from your Shopify store to your new Facebook Page Shop within minutes. NO manual works are required.

Moreover, you can now optimize your feeds to an advanced level by using meta fields imported from Shopify store data. By that, you can increase product discoverability & recommendation through relevancy on Facebook. 

In brief, Socialhead x Facebook enables you to start selling on Facebook Page Shop easier & more effectively through our app – Socialshop.

Socialshop – Create Facebook Page Shop & sync products all in one-step integration & only clicks

With Socialshop, you can create your Facebook Page Shop right in our app, and sync products from your Shopify store to your new-created Facebook shop within minutes. 

First thing first, all you need to do is install Socialshop app on Shopify App Store or Socialhead platform.

Once you got Socialshop, you can create Facebook Page Shop & sync product feeds with one-step integrations and few clicks. 

Look at the flow to have a better illustration:

Step 1

Browse into your Socialshop > Add Feed > Facebook Catalog & Shops > Connect Socialhead to Facebook

Select Facebook Catalog and Shops

Select Facebook Catalog and Shops

Select the 2-in-1 step for Facebook Catalog and Shops to begin.

Connect your Facebook account

Connect your Facebook account

Then log in to your Facebook account to continue.

Link Socialhead to Facebook

Link Socialhead to Facebook

You are asked to link Socialhead to Facebook to continue.

We need your confirmation to proceed to the next step

We need your confirmation to proceed to the next step

After that, you will need to confirm the installation to continue to the next step.

Allow permissions to Socialhead

Allow permissions to Socialhead

We will show you what Socialhead is allowed to do including managing your product catalogs and business extension.

Processing to link your account

Processing to link your account

During this process, you will be led through the procedure to link your Facebook account to Socialhead. Once you finish, you can proceed to create your feed.

Once finished, you can start to create a feed template

Once finished, you can start to create a feed template

Step 2

Next, you can Create Feed Template > Enable Shop Now > Connection Setting

Name your feed

Name your feed

Now, you can create your feed by naming it as you want, then enable shop.

Enable Shop now

Click Enable Shop now

At this stage, if you haven’t got a Facebook Page Shop yet, you can create one without going to Facebook Page to do so.

Add > Add Plugin > Done

Click on 'Add' to create your Facebook Page Shop

Click on Add to create your Facebook Page Shop

In the Facebook Page Shop section, you can create your Facebook Page Shop by clicking on Add.

Add Plugin to import products to your Facebook Page Shop

Add Plugin to import products to your Facebook Page Shop

Click on Add Plugin to import products to your new-created Facebook Page Shop.

Once you’ve done, you can view your Facebook Page Shop

Once you’ve done, you can view your Facebook Page Shop

Click on View to check out your Facebook Page Shop and customize it as you want.

Here, you can customize your Facebook Page shop as you want

Here, you can customize your Facebook Page shop as you want

Now, you can check out your new shop by clicking on the View button. There, you can customize your Facebook Page Shop as you want.

It will take 3 hours before your product feed is synced to Facebook completely.

Then, you finish. Your Facebook Page Shop is already created and your product feed is available on Facebook. 

With Socialshop, you can enjoy the seamless Facebook Page Shop onboarding experience thanks to FBE (Facebook Business Extension). All you need to do is get Socialshop available for FREE on Shopify App Store or our Socialhead platform