With current 3.1 billion active worldwide users and 63% of them are buying products on Facebook every day, Facebook Shop is transitioning from a should-have sales channel to a must in 2020.
Owning a Facebook Shop, businesses of all sizes can have maximum reach and sell more products on Facebook with zero upfront investment.
In addition, Facebook Shop allows merchants to customize their storefronts by adding notable product collections. This helps you to personalize your business as well as drive more conversion and build better brand awareness on Facebook.
When you sell on Facebook Shop, you have two available options to lead customers through buying decisions.
Businesses can set up Facebook Shop to enable customers to check out right on the platform with the Checkout feature in Facebook Commerce Manager. Or you can direct them into your own websites to complete the purchases.
With such potentials and benefits, selling on Facebook Shop is a must in 2020, and more businesses of all sizes and shapes are bringing their products to Facebook.
Regular ways to create a Facebook Shop
Create Facebook Shop with Facebook Commerce Manager
This is the classic way to create a Facebook Shop, which is provided by Facebook themselves.
Before you start, merchants need to own a Facebook Commerce Manager account first. Also, you need to meet these certain requirements from Facebook:
- As a Business Manager admin
- Have a Facebook Page and catalog in the same Business Manager
- Get the right to manage page and portfolio of Business Manager
Then you can begin to create a Facebook Shop of your own in Facebook Commerce Manager.
Complete several steps total and you will have a Facebook Shop of your own. Check out detailed instructions to create Facebook Shop in Facebook Commerce Manager here.
Once you finish all the steps to create a Facebook Shop, you are allowed to set up your storefront.
- Create collections: Contain at least 2 products.
- Store customization: Tailor the look and feel of your store.
- Publish your shop: Go to Store Tab > click Edit > Submit & Post. Within 24 hours since you submitted your product collections, people can see and buy your products as long as the collections are approved. Once you posted your store, you still can customize it if you want, and customers can find your products or brands through Facebook.
For detailed instructions on how to set up your Facebook Shop, you can check out HERE.
In general, merchants have to go through a lot of steps in order to create and set up a Facebook Shop successfully. It seems to be inconvenient and time-consuming sometimes especially for newbies.
A question remains “Is there any other way to create & set up Facebook Shop much easier than this?”
With Socialshop - An app of Socialhead, the answer is definitely YES!
Since Socialhead official partners up with Facebook for a social commerce revolution in 2020, we simplify Facebook Shop onboarding to the fullest for worldwide merchants so that you don’t have to go through a lot of steps just to create and set up a Facebook Shop anymore.
What does ‘Socialshop’ offer merchants?
What took you hours or days to start selling on Facebook Shop, now takes you only minutes.
With Socialhead x Facebook integration, you can create a Facebook Shop right in Socialshop with our Facebook Business Extension (FBE). This means NO Facebook Business accounts, pages, catalogs, etc are needed except for a Facebook regular account.
Socialshop also allows you to sync product feeds from your Shopify store to your new Facebook Shop within minutes. NO manual works are required.
Moreover, you can now optimize your feeds to an advanced level by using metafields imported from Shopify store data. By that, you can increase product discoverability & recommendation through relevancy on Facebook.
In brief, Socialhead x Facebook enables you to start selling on Facebook Shop easier & more effectively through our app - Socialshop.
Socialshop - Create Facebook Shop & sync products all in one-step integration & only clicks.
With Socialshop, you can create your Facebook Shop right in our app, and sync products from your Shopify store to your new-created Facebook shop within minutes.
Once you got Socialshop, you can create Facebook Shop & sync product feeds with one-step integrations and few clicks.
Look at the flow to have a better illustration:
Browse into your Socialshop > Add Feed > Facebook Catalog & Shops > Connect Socialhead to Facebook
Select the 2in1 step for Facebook Catalog and Shops to begin.
Then log in to your Facebook account to continue.
You are asked to link Socialhead to Facebook to continue.
After that, you will need to confirm the installation to continue to the next step.
We will show you what Socialhead is allowed to do including managing your product catalogs and business extension.
During this process, you will be led through the procedure to link your Facebook account to Socialhead. Once you finish, you can proceed to create your feed.
Next, you can Create Feed Template > Enable Shop Now > Connection Setting
Now, you can create your feed by naming it as you want, then enable shop.
At this stage, if you haven’t got a Facebook Page Shop yet, you can create one without going to Facebook Page to do so.
Add > Add Plugin > Done
In the Facebook Page Shop section, you can create your Facebook Shop by clicking on Add.
Click on Add Plugin to import products to your new-created Facebook Shop.
Click on View to check out your Facebook Shop and customize it as you want.
Now, you can check out your new shop by clicking on the View button. There, you can customize your Facebook Shop as you want.
It will take 3 hours before your product feed is synced to Facebook completely.
Then, you finish. Your Facebook Page Shop is already created and your product feed is available on Facebook.