Why should businesses use multiple social media channels instead of only one?
People usually said “Quality is better than quantity”, so it is necessary to pour time and effort into one social media channel to promote business instead of involving multiple ones, isn’t it? It wasn’t wrong at all.
There are some possible problems brands may encounter when using multiple social media channels to promote businesses.
First of all, having multiple social media channels may keep you too busy all the time with the heavy workload. Secondly, if you are unable to handle multiple social media channels properly, it may affect your brand consistency, and eventually, cause your audience confused. In brief, managing several social media channels is obviously more difficult than one.
However, there are 5 good reasons that will completely change your mind. These reasons will show you what you have been missing to sell more products but also build your brand and scale up your business.
Potential customers are not available on one platform only
Nowadays, nearly everyone has social media accounts, and not only one but several. A regular person in the current technology era usually owns at least one account on Facebook, Instagram, Twitter, Youtube, Google, and else. In addition, people not only use these social media channels for communication, entertainment, etc but for shopping also.
Unless you know without a doubt that your customers only use one social media channel, you will never have a chance to approach them by joining one platform. Therefore, being a part of multiple social media channels buys you more chances to reach your target customers.
Always remember that your potential customers are not available on one platform, they are everywhere on social media.
The more channels your brand appears on, the more potential customers you can approach and convert. Just look at that, you’ll see what you have missed when not using multiple social media channels for business.
Moreover, getting on multiple social media channels will help you find out the best one that suits your businesses so that you can prioritize building your business on that channel.
Leverage all channels’ advantages
There are some certain pros and cons of each channel. Therefore, when businesses use multiple social media channels, they can leverage all channels’ advantages to the fullest instead of one. These channels will support each other to help you solve the problems.
For example, some social media channels have a limitation in creating content such as the number of characters. Twitter is one of them. You can only craft a post with a maximum of 140 characters whereas you have more or even unlimited character space to do so on Facebook, Instagram, Google+, etc.
In other words, you have the ability to activate the full potential of your brand on social media through the advantages of multiple social media channels. Why don’t you do so?
Increase discoverability across channels
Each social media channel has its own algorithm. It plays a vital role in picking out which content to show customers. In other words, you have better opportunities to show your products and content to potential customers on multiple social media channels.
If you only involve one channel, your content will be seen as the same people again and again. It seems okay, but perhaps the conversion and audiences may get poor in time. Even worse, your business is becoming passive and unable to catch up with other competitors. Running businesses on various social media channels is a good way to increase product and brand discoverability while staying up to date with the latest social and consumer trends.
Different social media channels enable you to craft your advertisements differently to reach a certain amount of on-site audiences. This offers you more opportunities to promote your businesses better with multiple ads on multiple social media channels such as Facebook, Instagram, Twitter, Youtube, etc.
By running ads on different social media channels, you have better influences on your potential customers as well as reach more targeted audiences than on one platform.
Tips & tools to manage multiple social media channels?
It is very easy to join multiple social media channels; however, managing all of them is on another hand. That’s why we are going to empower you with some crucial tips & tools that definitely work for you.
Have a good social media strategy
This is an old but gold tip to manage multiple social media channels successfully. With a good strategy, handling multiple channels is not a problem.
Simply, a strategy is nearly a checklist you will have to go through when managing your social media channels. Depending on how many channels you have, you can decide how your strategy will be. The more detailed you create your strategy, the easier it will be to manage multiple social media.
There will be no general format or any rules for a strategy, so you have all your freedom to create one in your own ways as long as it works. You can check out some references to have better illustrations on how to create a social media strategy.
Create your social media calendar
Having a social media calendar will give you direction on what you are going to do with your multiple social media channels.
In detail, a social media calendar gives the managers a whole view of your social media content including drafts, scheduled content, published posts, etc. From that, you can organize and manage them in the best term of engagement. In brief, a social media calendar ease your social media management.
Otherwise, a social media calendar also shows you the gaps and missed chances for improvement in posting time and schedules. By that, you can drive maximum organic traffic for your brands on multiple social media channels.
You can build a social media calendar manually on your own. Also, you can have it on a social media management app or check out some available templates for reference. To create a social media calendar even easier than normal, you can use some help from our tool – Socialpublish available on Shopify App Store or Socialhead.
Socialpublish enables you to craft posts from A to Z before you can schedule your content to go live easily as a piece of cake.
Or if you want to auto-publish your product content, you can leverage the brilliant function of Socialpublish called ‘Autopilot’. A feature allows you to set up once, and your posts will go online automatically. Learn how to use Autopilot here.
With Socialpublish, you can create your content and schedule them, then all your content will show up on a calendar within Sociapublish. It will be much easier to overview and adjust.
Tracking your social media channels
An inevitable function of social media calendars is to keep track of your content. By having a calendar, you know exactly what you are
going to publish on each social media channel as well as overlook the timeline for adjustment.
For example, if the posting schedule is already too thick, you definitely need to “space” them a little bit and vice versa. If your calendar is too empty, you can realize by looking at it and add more content to post on social media channels.
Centralize your social media accounts
The key to successful social management is to centralize all your social media accounts. By doing this, you are enabled to manage several social media accounts in one place without jumping in and out.
While Socialpublish allows you to connect multiple Facebook & Twitter accounts to publish content across them, Socialreply centralizes all your Facebook accounts for a seamless communication with customers through Messenger chat.
In a nutshell, there are 4 tips you need to remember when you use and manage multiple social; media channels.
- Have a good social media strategy
- Create your social media calendar
- Tracking your social media channels
- Centralize your social media accounts
Together with the tools, you will be able to manage multiple social media channels at a time easily and efficiently.