Social Media Marketing Tips in 2021

Author: Alexandre Huy Le

Social media marketing platforms are now the bloodline of any business of all shapes and sizes. That’s why we decided to keep you up-to-date with these brilliant social media marketing tips.

One-size-fits-all tips to conquer any social eCommerce platform 

We reckon that each social media platform requires a set of different strategies. Nevertheless, social media platforms all have something in common. They all enable users (business or individual) to connect and engage with each other.

As social media is changing non-stopping, accordingly you should learn to adapt constantly

As social media is changing non-stopping, accordingly you should learn to adapt constantly

Being said that, before jumping into detailed tips for each platform, we want to walk you through some fundamental stuff you need to know to survive and thrive on any social networking site.

A specific strategy for each social media platform

Without thorough insights about the platform you want to have a presence on, you’re entering a losing battle. Thus, clarify whether your product or service caters to a specific demographic first.

For instance, if you’re selling trending apparel leggings for youngsters, Instagram should be your first priority to promote these items because a quarter of Instagram users are teens.

Or suppose that you’re selling anything in Vietnam, investing in Twitter perhaps isn’t worth your money because only a minor 16% of Vietnam netizens use this platform.

Since each social media platform has its own merits and demerits, be aware of:

  • Which country are you running your business in?
  • Which social media platform the people in that country reach the most?
  • What type of posts works out for that platform?

Keep up with the latest trends

Always keep a close eye on the current trends and create content to match up with these trends ASAP to expand your reach. Take a look at how Nike managed to spread the loving message to everyone, thereby strengthen the connection with their followers.

However, if you follow all the trends out there without thinking twice about whether they are well-aligned with your message or not, it might be counterproductive.

Thus, our little tip here is to concentrate on quality, not quantity. Catching up with trending or controversial topics could be a great way to let your voice be heard, but don’t trade your brand’s identity over irrelevant trends. 

Invest in video

Do you know brands that utilize video on their social media platform grow revenue 49% faster than those neglecting it? 

We are going to break it down simply like this: video is the in-thing in this era. Thus, by overlooking this kind of effective content, you will be likely to suffer a substantial loss.

Below is one of a dozen methods you could adopt to leverage videos for better engagement. For example, with this vivid video, Bvlgari succeeded in showcasing their brilliantly sparkling Serpenti Viper Ring.

 

View this post on Instagram

 

A post shared by BVLGARI Official (@bulgari)

Video on social media platforms generates 1200% more shares than text and image content combined. The figure is staggering, yet not surprising because let’s be honest, the majority of us will opt for an interesting video over a long article full of texts. 

Partner up with social media influencers

Concisely, social media influencers are individuals who have a much greater influence on the general public on social media platforms.

Social influencers could help you gain much greater credibility and visibility

Social influencers could help you gain much greater credibility and visibility

Collaborating with social media influencers could cost you an arm and leg. Thus, you need to do research about the social media influencers you are going to partner with. Does this influencer have any scandals in the past? Do their followers match your customer persona?

For instance, if your product lines are in the technology niche, it would be an awful idea to partner up with a beauty guru even though she or he has millions of followers. 

Carry out A/B test

Briefly, an A/B test (as known as split testing) is experimenting with 2 different types of content to compare which one works to your advantage. 

You can barely know what fits you until you try it. That’s the concept of A/B testing.

You can barely know what fits you until you try it. That’s the concept of A/B testing.

If you already know which specific type of content your brand will stick to, good for you. However, if you are still ambiguous about what type of post will grab users’ attention or help to boost the conversion rate the most, the A/B test is a life-saver in a literal sense.

By recognizing which kind of content incentivizes your targeted audience to engage on your social media channels the most, you will be able to reckon whether you’re on the right track or not. And that gives you more advantage over your competitors.

Examine in-depth analytics  

As the saying goes “number never lies”, it’s crucial to take a close look at the results from your marketing campaigns on social media platforms.

By looking at the analytics, you can know whether your social media marketing strategy works out for your sake or not.

Only by looking at in-depth analytics can you improve your futuristic business performance

Only by looking at in-depth analytics can you improve your futuristic business performance

If all the numbers show a positive sign, keep doing what you’ve been doing. However, don’t feel sufficient yet! Is there anything else you can do to make it better than it already is?

If the figures are rather ominous, don’t be discouraged! Now is the time for you to gather everyone in charge for a feasible solution. 

For instance, if your recent ads don’t have high conversion rates as they used to before, go checking out whether something about your ads is at odds.

Social media marketing tips for specific platforms

As we have just walked you through some fundamental social media marketing tips that are applicable to any eCommerce platforms, now is the time to get you informed with handy tips for each of them.

Social media marketing tips for Facebook 

With 3 billion active users, missing out on Facebook will cause your business a tremendous loss. Despite some ups and downs, the tech giant has gradually proved itself as a homeland for ambitious marketers.

Facebook Ads

If you are a big fish with massive traffic at hand, you could allocate your marketing budget for other matters. However, if you’ve just launched your online store, Facebook Ads should be your first priority.

Facebook enables you to target your audience based on several factors such as geographic location, age brackets, and gender. Thus, make sure your ads target the exact audience group because targeting the wrong audience is like waiting for a boat at an airport. 

In regard to the ads’ content, guarantee you always nail 2 things: stunning visuals & clickbait headlines

Ensure the viewers can get your message right away as they look at your ads

Ensure the viewers can get your message right away as they look at your ads

Also, as of writing this article, Facebook supports various formats for paid ads ranging from still pictures to stunning motions. So that would be a good idea to diversify your ad format  to keep even the high-maintenance customers engaged.

Go Livestream

If you already have a relatively large pool of customers on Facebook, choose your spokeperson and go Livestream NOW!

Hold on a second! Before you Livestream, inform your audience first so that they can arrange to join the party. You can use the Facebook Livestream feature for multiple purposes but the most popular type is for the Q & A talk show.

Additionally, if you want to have a deeper connection with your customers, collaborating with an influencer so that they can appear in your live stream is not a bad idea. 

By doing this, your audience will perceive you as not only a business aiming for profit but also a friendly brand trying to add value to the community. That’s good regarding the brand image. 

Build up a community

Facebook Groups are definitely one of the greatest features the giant social media platform has ever provided. 

Since the name of your group is the first thing people see, make sure it’s succinct and well-aligned with your purpose of creating the group in the first place.

Don’t make your heart the road where everyone can pass! Your group members need to be the people who have a strong interest or at least be concerned about what you want to share.

So set the rules for your Facebook Group so that you could maneuver the group in your predetermined direction.

Set crystally clear rules to maintain your Facebook Group order

Set crystally clear rules to maintain your Facebook Group order

Avoid direct selling, remember that the ultimate goal of Facebook Group is a playground for sharing. Make sure you add values to your community first. 

 

Stimulate a natural conversation to keep your group members engaged

Stimulate a natural conversation to keep your group members engaged

In the short term, you might not see any monetary benefits but in the long run, you can gain credibility with your Group’s members and that’s when the time comes for you to drop a link every once in a while.

Social media marketing tips for Instagram

Instagram claims to have 1.2 billion active users and 90% of them follow at least one business. And that makes the visual-oriented platform a goldmine for businesses of all shapes and sizes. However, don’t rush in, take a look at our handy tips to help you ramp up your business.

Instagram Ads

If you are a newbie to Instagram Shopping, no matter how good your products are, running ads is a must or else all your effort will probably go in vain. 

Instagram now enables businesses to run their advertisements under 2 major formats. And we recommend you to venture into them both.

Instagram in-feed ads will appear when users surfing their feed

Instagram in-feed ads will appear when users surfing their feed

Out of 1 billion active users, 40% of them are loyal to the Story feature. That’s why apart from running in-feed ads, never neglect Instagram Stories to grow your audience.

Instagram Story is another perfect placement for your Instagram Ads

Instagram Story is another perfect placement for your Instagram Ads

Here are a few things to take note of Instagram Ads

  • Use Hashtags that are relevant to your product 
  • Add a CTA button to redirect your leads to your Instagram profile for more traffic
  • Don’t beat around the bush with the headline. Make it bold and short
  • For the description, list down all the strong points of your products

Maneuver your Instagram feed

Instagram bio- the top

When someone checks out your Instagram account, your bio is the first thing they’ll see. Thus, make your first impression count with a killer Instagram bio.

Seriously, a bio like this tells a lot about your brand

Seriously, a bio like this tells a lot about your brand

Do you know that you only have a maximum of 150 characters to play with your Instagram bio? However, be as succinct as possible and use a few emoji to bring more souls into your bio.

Plus, Instagram doesn’t allow you to add more than one link for your bio, make sure you add the link that redirects to the landing page you want to have traffic the most.

Instagram Stories Highlights- the middle

Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights can live permanently on your profile

Compile all the content you want people to see first under these highlights. Plus, make them consistent

Compile all the content you want people to see first under these highlights. Plus, make them consistent

Instagram Stories Highlights are perfectly located under your bio and above your feed, curate all the content you want users to see first.

Instagram feed- the bottom

Apart from the bio and the highlights, it’s imperative that you manipulate your feed and turn it into a masterpiece. 

Ensure your Instagram feed is unique and outstanding

Ensure your Instagram feed is unique and outstanding

There are dozens of ways to do so, check out our article on 15 Instagram feed ideas for business

Make the best use of video

From the conventional in-feed video premiered in 2013, as of writing this article, Instagram has expanded to Instagram Live, IGTV, and Instagram Reels. 

If you already have, for instance, a Youtube channel with videos of various lengths, it would be a super cool and cost-effective choice to redistribute them onto Instagram.

For your info, the maximum time for Instagram Reels, In-feed Video, IGTV and Instagram Lives is respectively 30 seconds, 2 minutes, 1 hour, and 4 hours. 

Pictures alone are far from enough. Showcase your products under video formats to make them more vivid

Pictures alone are far from enough. Showcase your products under video formats to make them more vivid

Our recommendation is that for the videos that only last less than 2 minutes, spread them all over your Instagram feed under tutorials or introducing new products, what you call it. 

Talking about those videos that are much longer, group them in IGTV under series to tell a story or convey a meaningful message.

Hashtags

Hashtags are a crucial part of the Instagram experience. And by utilizing it properly, you can save a great deal of time and money in your marketing effort.

Scream a hell no to fancy words! Make sure your hashtags are simple and can be used under as many circumstances as possible. 

20.4 million, that’s the total times this hashtag is mentioned as of writing this article

20.4 million, that’s the total times this hashtag is mentioned as of writing this article

Take #shotoniphone of Apple, the hashtag gains massive popularity since anyone taking a photo with their iPhone can use it.

Social media marketing tips for Twitter

It might be off-putting that Twitter users are smaller than that of Facebook or Instagram, but that doesn’t mean you cannot earn an amazing ROI from the platform. Let us show you how!

Don’t hard sell on Twitter 

Don’t make it all about selling and promoting your products or services on this platform like the way you’ve been doing with Facebook or Instagram.

Twitter users will want to know more about your products if they perceive you as a humorous friend, not a salesperson. Therefore, the platform is mainly used to build brand image rather than convert more leads.

Here’s an example from Lush UK. It’s apparent that the UK cosmetic brand used a fun, cute meme to engage more with their followers. For your info, a large number of the brand’s tweets are used to embrace their CSR (Corporate Social Responsibility) and build brand identity instead of tweeting non-stopping about their product lines.

Use your presence on Twitter to reach more customers but don’t arm-strong them to buy your products. Instead, on the platform, you should spend more time and effort supporting, engaging, and connecting with your audience. 

Use Hashtags

Pretty much like Instagram, hashtags are the bread and butter of the Twitter experience. Therefore, when using the platform for business, go for the unique hashtags for your brand and encourage people to use them. In this way, you could grow your audience organically. 

Anytime Starbucks launches a new beverage, you can see clearly that the brand always generates hashtags to encourage their customers to use accordingly.

Plus, Twitter hashtags can also be used to keep up with trending topics. Thus, if you intend to expand your presence on this platform, be well-prepared to immerse yourself in the latest, hottest conversations so that your voice could be heard.

However, too much of a good thing can be bad. Don’t jump into every trending topic that is not relevant to your brand and message.

Twitter Ads

Build your customers’ profile

Like Facebook, you need to know who will be most likely to buy your products. Are they men or women? What age bracket are they in? By building a profile of people who would be most interested in your products, you can achieve your goals much easier. 

Brevity is quality

Twitter Ads appear pretty much like organic tweets. Therefore, make sure your ads stand out, or else they will be skipped in a literal flash.

Here is an example of the so-called “proper Twitter ads” from Subway Canada

Talking about the ads’ visuals, make them as eye-catching as possible. Additionally, you could use gifs that are exclusive to Twitter only or try a 6 to 15-second lasting video to vividly declare your message. 

In regard to the ads’ copy, ensure they are concise and precise. The shorter you make it, the more chance you’ll have to deliver your message and get people to stop scrolling.

Eschew distracting Hashtags

Hashtags are good for your organic tweets but stay away from them for your Twitter Ads. If your goal is to convert potential leads, you don’t want to risk someone clicking on a hashtag instead of your call-to-action button.

Final thoughts

Seriously, whether you’ve been on social media for eons or just dipped your toe into it for days, there’s always room for improvement. Therefore, we hope this article on social media marketing tips could help you to accelerate your marketing efforts and stand out from your competitors.