6 Tips To Build Brand Awareness On Instagram For Shopify Businesses

Have personality

Whether you are a new business or a big brand with an existing audience base, you need a clear direction to build a content strategy on IG. It’s essential to have your own story and a human element: personality.

Think about your core value, your message and what your brand represents, what emotional aspects you would like your audience to feel while approaching your posts. 

Be consistent

Moreover, it’s not enough to just showcase your personality in some random post, consistency is another key.

Followers might not associate a certain characteristic with your business if there is just one post showing it. If your Shopify business is about dog supplies, people will easily catch this idea if everything in your account is dog-related.

Choose image wisely

Choosing the publishing materials is also important. If someone saw a blurry low-quality image from your account, the possibility that they will visit your wall and consider your brand is nearly zero. People are around numerous options, so showing high-quality plus memorable images might set you to stand out from the crowd.

The image you choose must also stick with your personality: the type of imagery, colors, and filters you use to create a distinct atmosphere. You can also add the brand mark on each photo so your logo becomes a part of the viewers’ memory.

Choose images of high quality and on-point

Have a posting schedule and stick with it

An active and professional Instagram account will have a fixed post schedule, it could be daily, weekly (monthly post is not recommended because it will not show your online frequency). There are many available social media post schedulers to get your post ready without login into your account at a fixed time every day such as Buffer or Sprout Social.

Influencers are individuals who affect the purchase decisions of others in a market because of their authority/knowledge or their position, relationship with their audiences.

If you’re exploring your Instagram feed, there’s a high chance that you’ve come across an Influencer’s post. This strategy removes the barriers of other traditional advertising methods because the customers approach your products through a trusted source on an authentic platform. Buyers are more likely to reach for reviews from people they know before actually buying the products so the voice of influencers would be powerful in the decision-making process.  

Finding suitable Influencers for your business is the very first step for an effective influencer marketing campaign. The Influencers should match your brand image, style, and personality. When researching, check the influencers’ followers, engagement, reach and caption length. If these elements seem to match your brand, don’t hesitate to reach out and offer a collaboration invitation. 

Secomapp can help you to find suitable influencers at ease

Budget is also an important factor to consider if this is the right ambassador for your business. The more followers and better reputation the influencer has, the higher they might charge.

Most influencers might ask for an upfront fee. However, this method has a drawback when you can’t measure how the collaboration actually affects the business. Instead, you should negotiate a commission-based partnership, in which they get a bonus for each customer they bring to your brand. This method creates a win-win relationship and can be beneficial for every business, especially the new one. Advertising without any upfront cost won’t hurt your budget, you only pay when getting sales. 

Socialhead & Secomapp Partnership

A powerful ambassador tracking tool called Affiliate by Secomapp – Socialhead‘s official marketing partner is recommended for building and maintaining a relationship with your influencers. It will help Shopify brands build, track and manage the ambassador team professionally and automatically.

The desirable goal for your Instagram marketing strategy is to get people to buy your products. Thus, optimizing the purchasing experience will enhance the chance of your target audience to place an order.

Instagram has released the Instagram Shop to allow eCommerce brands to create a digital, shareable catalog of their products right on Instagram.

With this function, viewers can learn more about products right in the app, and either make a purchase directly on Instagram or click through to finish the transaction on the brand’s eCommerce site.

Seamless shopping experience with Shoppable Posts

However, Instagram places some rules itself for shops that are eligible for using this feature. Your business has to:

• Be located in a SUPPORTED MARKET

• Have an eligible product

• Comply with our MERCHANT AGREEMENT and COMMERCE POLICIES

• Own a website domain in which you intend to sell from

Plus, for Shopify brands, it is recommended to create an Instagram feed on your own website as a method to boost your social proof and Expand your Instagram followers with an Instagram feed by Socialhead. The plugin will Showcase your best-performing Instagram feed anywhere on your website within 1 click which helps you to easily create as many galleries as you want. Eventually, you can not only build brand awareness on Instagram for Shopify but also gain more traffic for both sites.

Searching is a basic action for any social media user, people search for what they care about.

If you can optimize your Instagram posts for various relevant keywords (by writing descriptive captions, including alt text, and more), they may appear in keyword search results — so it’s more important than ever to optimize your Instagram SEO.

The more you optimize your Instagram posts for relevant keywords, the more likely they will appear in the search results.

According to Instagram, the search results a user sees are based on a variety of elements, including who they follow, who they’re connected to, and what photos and videos they like on Instagram and the keyword as well.

Similar to other search engines, when you enter a keyword into the search box, the system will sort through millions of accounts to find the most useful, relevant results

There are many elements on your account to work on for effective search optimization:

• Your profile
• Your bio
• The caption
• Hashtag
• Alt text
• Tagged from other accounts

A popular method to boost the visibility of a post on your profile is by using Instagram Ads. With the competitiveness in a mass-market like Instagram where every brand wants to be presented in front of their target audience, optimizing the search results merely might not bring your image to the potential users. Instagram gives you the chance to be known by people who are interested in your category by setting Ad campaigns.

There are various types of Instagram ads, including:

• Instagram feed ads (Photo Ads, Video Ads, Slideshow Ads, Carousel Ads)
• Story ads (single image, single video)

Instagram Ads under various formats

The cost of Instagram ads depends on your budget and the bidding option (manually or automatically). You can select the goal when creating an Ads campaign, it could be one of the options: brand awareness, reach, traffic, app installs, engagement, video views, and conversions.

The important steps when utilizing Ads on IG are: defining your target audience, selecting ad placements, and choosing a budget and schedule that works best for you and your business.