How to Improve Google Search Ranking For Brands in 2021

You need to treat your social media profiles like your eCommerce website. First, optimize them with keywords to increase the chances of them ranking on Google. You can do this on your About page, your posts, your bio, your product listings, and elsewhere.

Give your social media profile a makeover

Next, consider how your brand’s pages will become more discoverable on each platform. One overarching theme here is to post regularly about hot topics and to drive up engagement on your page.  

An important thing to note is that fake followers won’t make your profiles more discoverable or improve your brands’ Google search ranking because they don’t engage with your content. 

Make your official page identifiable 

It’s not uncommon for several pages to pop up when someone searches for a brand on Facebook or Twitter. You need to make sure that your brand’s page is clearly identifiable and that any related pages are clearly labeled for their purpose. 

✔ Getting the blue tick on Twitter and Facebook to indicate a verified profile is essential if you want to scale your brand on social media. 

Identify your brands on social media platforms to get customers’ trusts

Knowing which platforms to focus on is as important as knowing how to use them to your advantage. Facebook is an all-round platform, but YouTube and Pinterest have more targeted audiences. 

• Pinterest users are 81% female. High-income households are twice as likely to use it. 
• YouTube is used by 71% of males and 61% of females in the US. 
• Instagram is the preferred platform for influencer marketing. 
• Twitter logs 2.1 billion search queries every day. 
• Bing was responsible for 33% of searches in the US in 2018. 

Knowing what kind of audience is using different social media platforms can help you to decide which ones your brand should be prioritizing. 

I could – and will – write a separate article on how to use each social media platform to your advantage, but for now, let’s just go over the basic principles that they all abide by. 

1. Sharing is caring. Viral content means more visibility and more followers. 
2. You can’t have engagement without impressions. 
3. Post content regularly.
4. Keep a consistent tone and voice to make your content more easily recognizable. 
5. Paid promotions bring in more results than organic ones. 
6. Post content that resonates with your target audience. 

That last one is important. Sure, your viral cat video might be seen by 50 million people, but none of them are looking to buy your hand-made crockery when watching it, so it’s not valuable. Post content must be relevant to your brand and your target audience. 

Automate as much as possible 

You should also automate as much of the process as possible. Managing content delivery over three different social media networks is time-consuming and morale-biting. Use Socialpublish to plan content weeks in advance and auto-schedule publishing. The free tool allows you to manage your Facebook, Instagram, and Twitter accounts under one umbrella. 

Socialpublish is a free and easy tool to create and schedule content on social media.

Optimize product feeds for better discoverability on Google search ranking

The more products appear on Google search or other social media search engines, the better chance it is to improve Google search ranking for your brands. 

To make your product more visible on search engines, you need to optimize your product feeds first. There are 10 different ways to optimize a product feed. 

All you need now is a tool to support you. Use Socialshop – One of the best Shopify apps for Google and Facebook product feeds. This app will enable you to sync and optimize your product feeds for better discoverability and visibility on search engines thereby improving your brand’s Google search ranking. 

Blind-firing content into the dark might work here and there, but it’s not a sustainable strategy. You need to know how many people see your content, what percentage of them engage with it, who they are, and how many of them are buying from you. 

Analytic tools are now free and easy-to-use

This means using analytics tools. Fortunately, social media platforms have built-in Insights tools that are free and easy-to-use. They don’t give as much data as Google Analytics would, but they show you enough to be able to make necessary tweaks to your content.

Content is king, but it’s data that places the crown.

Use Google Analytics to measure social referrals 

You can see how many referrals your eCommerce website gets from different social media platforms by using Google Analytics. Check out how to set up Google Analytics (GA) to your eCommerce store in this YouTube video. 

My portfolio’s epic 13 social referrals can be measured using Google Analytics.

Here’s how to measure social referrals once GA is set up. 

1. Open it up. 
2. Go to Acquisition in the left panel. 
3. Click Social in the drop-down menu.
4. Choose Referrals. 
5. Click on a social media platform in the list to explore more. 

Here you can see who came to your website from social media and which platforms are bringing in how much traffic. 

Click on a social media platform in the list to see which shared URLs brought in traffic, as well as how many sessions and pageviews there were from that URL, and how long the average session lasted. 

This information can help you to see the customer journey from social media to checkout. You can see which platform brings in the most sales and revenue. 

This allows you to optimize your social media strategy for each platform and prioritize high-converting platforms. 

Google says social signals don’t affect SERP rankings, but research suggests they do. On top of that, the rules of SEO are always changing, and how Google search ranking websites is never officially published. 

Assume that social signals will affect your rank on social media. Also, consider that your social profiles are indexed on Google and Bing and do rank on search result pages! 

Drive engagements can somehow affect your search rank on social media

Driving up likes, shares, comments, follows, and other forms of engagement will make your brand more visible and increase conversions. Just because some marketers say that this doesn’t affect your Google search ranking, that does not mean you shouldn’t be trying to get more social signals.

It isn’t all about search engines anymore. Social media platforms are arguably more relevant to brand discoverability, and crucially, they allow people to follow your brand and receive regular doses of content from you. 

Social media is a win for small businesses. Treat these platforms with as much importance as you treat Google, if not more! 

Google crawls social media pages

Google still crawls and indexes some social media pages, meaning they appear in Google search results just like any other webpage. 

So, the takeaway here is that you might as well assume social signals (which drive up engagement and views) will make your page’s Google search ranking higher on Google.