Social commerce is the way to scale your business. If you’ve got an online store and you’re not using Shopify social media apps to import your products to social media, schedule marketing posts, and integrate Facebook and Instagram reviews and widgets to your store, you’re missing out on an untapped ocean of revenue.
Shopify has taken some big steps in 2020 by integrating with Facebook Shops and Google Shopping. It’s now easier than ever before to connect your eCommerce store to an audience of millions – billions – on social media.
I’m going to show you 33 FREE Shopify social media tools that will make connecting your store with social media easy, quick, and very profitable.
Let’s get into it.
27 Shopify free social media apps to boost your revenue
A builder is only as good as his tools – and an online store is only as good as the Shopify apps connected to it! You’ll get more conversions if your store is gracefully integrated with social media. The following apps will help you to do this without having to spend a penny!
You don’t need them all, of course. I recommend that you pick four or five to keep things simple. You can always bookmark this article and come back later to find new apps.
Before you install any of these apps
- Use Google Analytics/Shopify Analytics to track your website traffic and conversions.
- Set goals in specific timeframes for what you want to achieve by using the apps.
- Use the app for two weeks.
- Then measure your traffic and conversions again to note any increase.
Setting goals and measuring audience data will help you to see how effective social media apps on Shopify are for your store. Knowing this, you can decide whether or not to commit to any paid plan upgrades.
Facebook Shop and Google Shopping are going to be two of the biggest eCommerce platforms in the world. You want to be able to upload all your products to reach an audience of billions. But what if you’ve got hundreds of products in your inventory?
Simples. Socialshop allows you to quickly sync your entire Shopify product catalog over to Facebook Shop and Google Shopping. This is an indispensable social media tool for your Shopify store.
Outfy allows you to automate social media posts, saving you more time that can be spent planning new marketing campaigns, dealing with customers, and improving your UX. Outfy offers content templates to make sure your posts look professional, and you can post on several platforms at once, using video, GIFs, ads, and more to promote your awesome products.
The Social Sharing Buttons app allows you to feature social media sharing links on your website. You can reward users with insider news and promotions for sharing your website on social media and driving up organic traffic to your store in the process.
It’s free for 30 days and $12.99 per month thereafter. Try out this Shopify app to see if it improves your website traffic.
Talk with your customers directly on WhatsApp to put their doubts to rest. Customers can press the WhatsApp button on your website to open up a direct line of communication with you. But that’s not all this app has going for it.
You can still talk to customers if they open a chat with you then leave your site without buying anything, allowing you to turn them into a conversion even after they leave.
Social proof is worth a lot in a market where a brand’s claims are considered less trustworthy than peer recommendations. Insta-feed allows you to publish your Instagram feed on your store, giving you an edge in building trust with potential customers, making it a solid social media tool to boost conversions.
The elegantly designed feed uses lazy load and doesn’t slow your page speed. It can also be customized to fit your store’s aesthetic.
Instagram is the place to be when it comes to selling on social media. The platform has more than a billion users, 67% of who regularly engage with a business by sharing content, buying through them, and liking and commenting.
Connect with influencers on Instagram using the Instagram Influencer Marketing app to track mentions of your brand on the platform and work with influential users to increase traffic to your store.
Save time and get detailed analytics insights with Facebook & Twitter Auto Post. Create high-quality posts using templates and share customer reviews, product pages, and more. What’s more, you can track impressions and interaction with your posts to see what works and what doesn’t.
This Shopify app also allows you to insert auto-generated discount codes and brand logos on posts to drive up engagement.
Email marketing still has its place in the marketing food chain, but it appears that Facebook Messenger marketing is much more effective. Research shows that people open Facebook messages 80% of the time.
This social media app allows you to send marketing messages, order receipts, and more to people who are subscribed to your Facebook Messenger channel. It’s a sure-fire way to boost conversions, and it’s free to use!
Here’s a nice simple one: Add a Facebook Like Popup to your store. It’s easier than demanding an email address and it’s free. You can pay $2.99 per month to incentivize visitors with a discount coupon code when they press the like button. Simples.
Chat to your customers on Facebook and let them make an order through the Messenger app to boost your conversions. Socialreply also allows you to sync all of your products to Facebook Messenger to quickly send them to customers.
This handy social media app connects all of your Facebook accounts together so you can reply to all your messages and comments in one interface, saving you time.
This app automatically posts your new products onto Twitter so you can save time with social media marketing. You can schedule the time new products are posted and exclude certain products quickly and easily.
Keep repeat customers by getting them to join your loyalty program. You can make different VIP tiers, get customers to collect points, and encourage them to share your brand with friends.
This Shopify app also allows customers to add products to a wishlist, and it encourages them to share photo reviews, driving up UGC, and boosting organic traffic.
Facebook and Instagram are the two best social media platforms to advertise your products on. Facebook Ads and Instagram Ads lets you do this while also highlighting key product information and constantly checking to ensure your ads are still relevant.
The app also lets you advertise in local currencies, add discounts, and use data to personalize ads to your target audience.
Add your Instagram feed to any page in your store with this simple and easy widget. It’s compatible with any device, it’s free to use, and it takes your store’s social proof to a new height. The widget is built to match Facebook’s new API, so you can be sure it’s going to work like a charm.
This is a new social media app on the block and one that we’re very excited about.
Create contests to wrap people into sharing your brand on social media for a prize. Contestants will go head to head to earn more points by sharing your page. The winner is the one with the most points. It’s an easy, fun, and effective way to get people to market your brand for you for free.
This all-in-one retargeting app allows you to plug cart abandonment by texting, emailing, and Facebooking drops off customers to increase your conversion rate. The social media tool also allows you to run effective customer win-back campaigns to target existing customers who are 5x more likely to shop with you than new customers.
Floatton adds floating navigation buttons to your store so users can quickly jump to new pages. You can add your homepage, contact page, Facebook and Instagram accounts, and more. You could even promote a collection or sale page with this simple and easy-to-use app.
Keep an open line of communication with customers with WhatsApp Notification. This free social media tool allows you to send order confirmations, track existing orders, and automatically send cart abandonment notifications via WhatsApp.
You can also add a live WhatsApp chat button to your website so visitors can quickly get answers to questions, making your brand appear more trustworthy.
Connect with professional writers who’ll create content in your brand’s tone of voice. Having a great content writer will take your brand to a whole new level. The app only uses native English speaking writers with professional experience to ensure you’re getting the best possible content.
Use custom social media icons on your website to drive traffic to your social channels. You can edit the icons to fit with the color scheme of your eCommerce store, or you can animate them to draw more attention from visitors. There are icons for more than 50 platforms – and it’s all free to use!
Snapchat has more than 229 million active daily users, so it makes sense to advertise on the platform. The Snapchat Ads app connects to Snap Pixel in just a few clicks and syncs your entire product catalog to the app so users are always seeing the most up-to-date product information.
Use this social media app to measure the reach and effectiveness of your ad campaigns and retarget certain groups to drive up traffic to your store.
TikShop allows you to feature your TikTok feed on the homepage of your Shopify store. You can also tag products in your TikTok videos to drive traffic to your website and boost conversions.
TikTok is a rapidly growing platform with half a billion users and a younger demographic than Facebook and Instagram. Make sure you’re utilizing the app’s potential to get more sales.
New to Facebook and Google ads? Use this app to easily create highly targeted ads to explode your conversions. Facebook & Google Easy Ads takes the hard work out of marketing.
Create retargeting campaigns to win back cart abandoners, target specific demographics who’ll be interested in your products, and make your content more engaging with professional video templates to show off your brand and products.
Instagram is a goldmine for conversions. Take your store’s UGC and social media marketing to the next level by tagging your products on Instagram and integrating your Instagram feed to any page on your Shopify site.
The free version of this Shopify app even features analytics so you can see which products and posts are getting the most engagement and leading to conversions.
Loox allows you to elevate your social proof by requesting reviews after customers make a purchase and by sharing reviews on your social media channels. Social proof is important – 84% of people trust reviews from a stranger as much as a recommendation from a friend.
This app has a 14-day free trial, but then you will have to pay $14.99 per month. I’d recommend you try the trial and make a decision based on whether it increases traffic and sales.
This app lets customers log in to your store with their social media accounts, saving them time and increasing the chance they’ll sign up to your store. It only takes a couple of minutes to set up and then it’s live.
The social media tool is free for 15 days and costs $1.99 per month thereafter. You can make your customer’s lives easier for the price of a coffee.
Last but certainly not least, we’ve got Shopify’s official Facebook channel and Google channel apps. These tools allow you to add products to Facebook and Google and create free and paid marketing campaigns to promote them.
These apps don’t have as many bells and whistles as some third-party variants, but you can count on them to always be up-to-date and ready to get the job done.
There are so many social media tools you can use to boost your store’s social media marketing. Make sure you’re optimizing your Shopify store’s presence on social media and consider expanding into new platforms like TikTok to further increase your sales and conversions.