According to the 2020 Unboxing Commerce, there have been a lot of changes in commerce since 2019.
Typically, businesses of all sizes across the globe must go online as quickly as possible in order to survive and thrive.
Moreover, while the global e-commerce market is growing rapidly from 1.8 to 2.4 trillion dollars within one year since 2019, worldwide consumer expectations are accelerating as well.
Therefore, businesses of all sizes must adapt to selling online by getting on more online sales channels.
Launching the Facebook Shop and the Instagram shop is one of the first steps Facebook takes to help merchants catch up with the rising e-commerce market.
Obviously, Facebook is aiming to optimize all the sales channels in their ecosystem as well as support merchants to overcome 3 available challenges: Profitability, Attribution & measurement, and customer acquisition.
With such upcoming missions to accomplish, Facebook engaged with Socialhead in their latest social commerce revolution.
Facebook and Socialhead deliver all the best services and resources to help merchants to manage their businesses and deliver seamless shopping experiences.
Socialhead becomes Premier Marketing Partner with Facebook
Starting from November 10th, 2020, ‘Socialhead’ officially joins Facebook as one of the first marketing partners in Vietnam.
As a clear endorsement of the partnership, Socialhead has great missions to create much better shopping experiences and seamless transactions.
In the big picture, Socialhead is going to provide Facebook Shop with 2 components:
- Facebook Business Extension
- Catalog Enhancement
Facebook Business Extension (FBE)
This is the one-step integration for seamless Facebook Shop onboarding. Simply, businesses will only need to create a Facebook shop once directly in Socialshop app, and their store will be available all across the Facebook family of apps with the unified storefront.
Moreover, businesses are supported with all the functions from Socialshop to sync and optimize product feeds to Facebook Shop in a flash. Give newbies easier and more handy Facebook Shop onboarding experiences than ever.
Enhanced Catalog is used to strengthen seamless Facebook Shops experiences. Socialhead provides better experiences with mapping function version 2 and 285 metafields available to customize product feeds to the fullest extent.
By enhancing catalog quality, businesses can make their Facebook Shops and their products more discoverable for prospective customers.
Meanwhile, adding metafields to your feeds can optimize product details. This helps merchants increase user-product matching rates and better distribution and recommendation through relevancy.
Join our Early Bird Squad today to get all the premier offers before anyone
By getting on the list, you will be one of the first merchants to try Socialhead’s FBE & Catalog Enhancement 1-on-1 with our customer support team.
In addition, you will be invited to our upcoming workshop with Facebook on December 8th, and get the opportunity to become Facebook case studies in 2020.
You will always stay up to date on the latest newsletters and blogs from Socialhead right in your inbox.
Last but not least, you will be coached and assisted to run and optimize ads on social media with our experts.
It doesn’t stop there since Socialhead x Facebook will continue to bring more revolutions to social commerce in the future.
Upcoming missions for Socialhead x Facebook in 2020
According to Unboxing Commerce, Facebook is on the way to accomplish 3 crucial missions in 2020.
Firstly, Facebook wants to offer a unified shopping experience across the Facebook family of apps and services through Facebook Shop.
By ‘unified shopping experience’, Facebook means to help merchants seamlessly engage with their customers via all channels under Facebook Inc. Typically, Facebook has planned to merge Instagram Direct, Facebook Messenger, and Whatsapp as one.
Through this mission, Facebook also wants to offer consumers a better online shopping experience on Facebook’s platforms.
Secondly, Facebook emphasizes how important Facebook Business Extension is in simplifying the onboarding for new merchants and helping them to leverage the full power of Facebook.
Last but not least, Facebook would like to give people full control over their privacy and optimize their campaigns with a Conversion API.
With Socialhead x Facebook partnership, we are on the way to accomplish all these visionary missions.
Stay tuned until November 10th, 2020 to witness what Socialhead x Facebook offers businesses of all sizes and shapes across the globe.