Do you want to expand your Shopify business to other marketplaces so you can get more sales? Then you can look no further than selling on Etsy!
And don’t worry, you don’t have to start a completely new business on Etsy. All you need to do is sync Shopify products to Etsy. It is a lot more simple than you think, and it can bring you more benefits than you can imagine.
Feeling skeptical? Then let’s continue this article to learn more about this Shopify and Etsy integration.
What is Etsy?
Before we can begin doing anything, why not spend some time and learn more about Etsy.
Etsy is one of the most popular online marketplaces around the world. However, unlike other marketplaces, every item on this site is unique and creative, which is made, collected, and sold by its sellers.
Moreover, being a marketplace means that Etsy can easily attract tons of people who are looking for handmade items or collectibles to purchase. Therefore, if you focus on these types of products, you should take advantage of this opportunity to grow your business even more.
Why would you want to make this Shopify Etsy integration?
So, the question remains why. Why would you spend more time and money to manage your business on both Shopify and Etsy? Well, the truth is that most shop owners will find linking Shopify and Etsy important.
Here are a few reasons why:
- Sync Shopify and Etsy inventory: This makes operating two shops at the same time simple.
- Import or Export products: It is easier to update product listings from one platform to another. Just imagine how time-consuming it is to do everything from scratch.
- Manage your billings and orders: For example, if both of your businesses are under the same legal entity, it will be essential to record them both in the financial reports of that entity.
- Enjoy the best things from both worlds: When you go for this Shopify Etsy integration, you can get all the benefits from both platforms. As a result, you can make the most profit for your eCommerce business.
Besides the above reasons, there will always be disadvantages and advantages that come along with running your business on 2 platforms.
The challenges when it comes to managing your Shopify and Etsy store
As an online store owner, you will have to be proactive when dealing with things such as marketing and customer service. Moreover, selling on Shopify depends mostly on SEO and search results to increase your store’s discoverability.
Additionally, running a Shopify store will cost you a minimum price of $9 per month. However, there will be no commission charges from Shopify itself.
You will have tons of potential customers coming to your store. That also comes with lots of competitors. Besides, your brand can hardly be recognized apart from Etsy, even if the platform provides free marketing.
Moreover, Etsy requires a small charge for each of your sold items. This is also one minor thing you should consider while running an Etsy shop.
The benefits you will get if you sync Shopify products to Etsy
Besides those difficulties, there are also benefits available for all online store owners. This is also the reason why running an eCommerce business on Shopify and Etsy is tempting.
Both Shopify and Etsy are great platforms for entrepreneurs to sell products and fulfill their needs for business, including marketing, shipping, and customer services.
- When selling on Shopify:
One of the first benefits you can get for your business is flexibility. By providing many components and applications, you can quickly customize your store, giving it a fresh new look.
Moreover, this allows you to design your online store with themes from Shopify or even third-party developers. As a result, you can create more chances of selling your products if you utilize these themes well enough.
Another benefit of selling on Shopify is that you can build your brand without relying on the brand of your parent organization. Different from Etsy, you can use Shopify to build an independent domain for your online store.
- When selling on Etsy:
One great benefit of using Etsy is that you can get more exposure for your online store. Etsy’s client base is large and is used to buying items or looking for assistance through the platform. Therefore, you can reach more new potential customers much easier.
Moreover, you can get more technical support when selling on Etsy. This marketplace can handle every aspect of your payment gateway. So, all you have to do is create great products to sell.
Last but not least, Etsy can also support your marketing. It’s their job to help you grow your business, and their marketing team concentrates on increasing sales for both company and its merchants. In a nutshell, your business can get lots of free promotions.
How to sync Shopify products to Etsy
Now that you have known what you can achieve for your eCommerce business, it’s time you take the next step. And soon enough, you will realize that selling on both platforms is not that hard.
There are 2 most common methods to connect Shopify to Etsy. These include coding the APIs and third-party apps for Shopify Etsy integration.
Method #1: Coding the APIs
It is a simple exercise to link Shopify and Etsy when you want to connect both platforms. And this can be accomplished by using their APIs.
An API, or application programming interface, is a computer interface defining interactions between software. And platforms like Shopify and Etsy provide API keys for authorized developers, allowing them to make applications and solutions for online merchants.
If you are interested, we can assume that you want to build your own Shopify API and Etsy API for integrations. For information about coding the APIs yourself, you can read more about Shopify developers and API basics from Etsy.
However, coding these APIs is never easy, and it requires you to have certain skills to get it done successfully. Therefore, if you find yourself lacking those coding skills, you can always count on third-party apps for Shopify Etsy integration.
Method #2: Third-party apps for Shopify Etsy integrations
If you’re not a tech-savvy person and focused more on running your business, third-party apps can be what you need. By using these apps, you can easily sync Shopify products to Etsy.
With the help of these applications, you can skip all the hard work of coding APIs yourself or add product listings one by one. You can minimize your effort and maximize your results while making this Shopify Etsy integration.
More importantly, Shopify has already provided its merchants with an immersive app store. Therefore, you can rest assured that you will be able to find an app to help you to link Shopify to Etsy.
Expanding your business from Shopify to Etsy will surely open up more opportunities of getting more sales. Therefore, it is never too late to sync your Shopify products to Etsy, even if it means there would be more work for you to handle.
However, with the help of third-party apps, you can start selling on both platforms without any worries.
If you want to scale your Shopify business to Google, you can also sync products to Google Merchant Center. Additionally, you can switch to syncing Shopify products to Facebook if you are more interested in selling on this social media platform.