Can you imagine that you can sell your products easily through Instagram stories but not by adding swipe-up links? Sounds too good to be true, right? But you can actually do it with shoppable Instagram stories stickers.
By adding product stickers to Instagram stories, you can turn each Insta-story into a landing page for product promotion. Your audiences need only a click to check out the product pages immediately and consider making purchases later.
With shoppable stickers for Instagram stories, businesses can leverage stories to drive traffic and generate sales.
Why should young businesses prefer product stickers for Instagram stories to swipe-up links?
We all know that you need 10,000 followers to unlock the swipe-up links for your Instagram stories. However, it’s gonna take you much time and effort to build your Instagram channel till it reaches 10,000 followers. This means you are unable to add product links to your Instagram stories until then.
It causes a lot of obstacles for Instagram businesses, especially newbies when they just start from zero.
Don’t worry! With shoppable Instagram Stories stickers, you can embed product links in your stories even when you don’t have 10,000 followers. Better than swipe-up links, you can edit your stickers to capture audience attention and encourage potential customers to click.
In fact, 58% of Instagram users are attracted by a brand or product featured in stories. Otherwise, 50% of audiences tend to visit websites and make purchases after seeing products in stories. You surely don’t want to miss out on this huge opportunity to drive more sales through Instagram with clickable product stickers, do you?
What are shoppable Instagram Stories stickers?
Shoppable Instagram Stories stickers are also known as the product stickers/ shopping stickers added in Instagram stories to let audiences learn more about the products in a tap while watching stories.
Similar to shoppable Instagram posts, sellers are enabled to tag specific products in their Instagram stories. The clickable shopping stickers can be placed on both images and videos.
There are total 3 different types of shoppable Instagram Stories stickers:
- Shopping bag icons
- Product name stickers
- Translucent texts
Based on your needs and marketing purposes, you can choose the most suitable types of shopping stickers to highlight your products and edit them to best engage with your audiences.
How to activate shopping stickers for Instagram stories?
To be able to access shoppable Instagram stories stickers, you must go through the checklist below:
- You must be approved for Instagram Shopping and located in the supported areas (46 countries) where the feature is available.
- Businesses must comply with Instagram’s merchant agreements and commerce policies.
- You have to own an Instagram Business account.
- Connect your Instagram business account with your Facebook catalog.
Once you check off all the requirements above, you can add shopping stickers to your Instagram stories as you want.
How to use product stickers for Instagram stories
The process of using shoppable stickers for Instagram stories includes 2 stages: Create a story and add shopping/product stickers.
Follow the 3 simple steps below to make your Instagram stories shoppable:
#1 Craft your Instagram story as usual: Open the Instagram app > Swipe left or click on ‘+’ to add a new story > Create a new story or select an available image/video from the camera roll.
#2 Add shopping stickers: Click on the sticker icon > Tap on Product sticker > Choose a product from your catalog
#3 Edit your shoppable Instagram stories stickers: Now, you can change the colors and positions for your stickers as you want > Share your stories > Done
Please note that you are unable to change the product name when you are in Instagram stories.
Once you finish, your Instagram story with shoppable stickers will be published, and your audiences will be able to check out and buy products through your stories. The seamless buying experience from your Instagram stories to your product pages or storefront will help you drive more traffic and also sales.
Instagram stories are one of the powerful ways to promote your brands and products on Instagram. With shoppable Instagram Stories stickers, you can maximize your sales through stories for your business. It is simple and easy to acquire product stickers and use them properly as long as you follow our instructions above.